The Morning After: Sony and Honda’s debut EV is dead before it even arrived

The Morning After: Sony and Honda’s debut EV is dead before it even arrived

Honda and Sony announced that they are discontinuing both the Afeela 1 and 2, their electric cars.

Sony Honda Mobility
Sony Honda Mobility

The company is reviewing its “business direction,” but it's hard to expect much from a car company that’s cancelled all of its cars.

The Afeela 1, casually called the PlayStation Car, was meant to be a fusion of a modern EV and your own digital media bubble.

(You could have a God of War -themed dash — if you wanted that.) There’s a wider pressure on Honda, beyond this risky collaboration with Sony.

It expects to take a $15.7 billion loss after writing off a large portion of its EV investment.

The US’s removal of federal EV tax credits and the imposition of tariffs have hit everything hard.

The Afeela was exciting on paper, but in person, it was a pretty unassuming sedan.

And expensive!

TMA
Engadget

Rival EV makers were offering more for less.

Also: don’t tease a car for six full years.

It’s never a good sign.

Check out Tim Steven’s editorial on how it all fell apart.

Sanders and Ocasio-Cortez introduce a bill to pause US data center construction .

OpenAI is shutting down its Sora video generation app Hades 2 is coming to Xbox Series X/S and PS5 on April 14 A jury in Los Angeles has found that Meta and YouTube were negligent in a closely watched trial over social media addiction.

The two companies were ordered to pay $6 million in damages to a woman who said their addictive features harmed her.

TMA
Engadget
TMA
Engadget
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